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Not all leads generated online are created equal…
The internet and social media have had a profound impact on business development for lawyers and law firms. In addition to empowering lawyers to better demonstrate expertise, enhance reputations and...
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Be Careful – Google May Penalize Overly SEO Optimized Websites
Figuring out what is going on behind the curtain at Google and Bing can be extremely difficult. Indeed, an entire SEO industry has emerged to help people improve their position in search results....
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Useful website for lawyers and law firms to track social media
LinkedIn, Facebook, Twitter, Google+…. the list goes on. Seems like a new social website pops up every other day (Pinterest is the current hot site, although it is unclear if there is any utility for...
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Case Studies – A powerful tool, when used correctly
There are many types of legal content that a lawyer can showcase online. (check out this handy list of 19 types of content) Exactly which types of content to focus on can depend on a number of...
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Google launches Knowledge Graph, and its (potential) improvements to legal...
The last couple years have seen significant changes in the way Google handles indexing and search results, including Panda (rewarding high quality content), Search Plus Your World (social search...
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Word of mouth lawyer referrals are dead (not really)
If you read the title of this post and thought – “that’s crazy” – well, you were right. Word of mouth referrals are one of the best ways to develop business as a lawyer – always have been, always will...
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Make Your Law Blog Stand Out – Google Authorship in Search
Google recently enhanced their search results with an element called authorship in search. It is a cool feature that can really make your blog posts stand out in search results, yet it is...
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